The Knicks will be wearing these orange sleeved jerseys with a metallic Knicks logo for their Christmas day tilt with the Oklahoma City Thunder.
I’m not opposed to sleeved jerseys which will eventually be commonplace in the NBA. The sleeveless tank top style which is probably preferred by traditionalist are slowly being phased out. The reason being: Adidas feels that fans would be more open to buying sleeved jerseys. According to the Wall Street Journal, the NBA is onboard as well.
“We know fans want to wear the authentic product that the players are wearing,” says Chris Grancio, head of global basketball sports marketing at Adidas. “In the NBA, it’s just harder for fans to do that because a tank top is just a little bit more difficult to wear.”
“A shirt with short sleeves can probably be worn a little bit more effectively than a shirt with no sleeves,” says Sal LaRocca, executive vice president of global merchandising for the NBA.
This metallic look on the christmas jerseys is brutal, but I’m not averse to jerseys with sleeves either. I personally know that I rarely wear my NBA jerseys because their awkward. I have a Patrick Ewing road jersey and a Amar’e Stoudemire home jersey and the only time I even think about wearing them is if I’m going to a game at the Garden and I always wear a sweatshirt under them.
My main concern would be how this could potentially affect the players in terms of potentially limiting or constricting their motion. This was issue was addressed in the Wall Street Journal article:
The technology for the sleeved jerseys took more than a year to develop. The big design challenge wasn’t in the material of the sleeves but how to attach them, Mr. Grancio says. A 2-inch strip of a new four-way stretch material goes over the shoulder and down under the arm, keeping the sleeves from pulling or bunching. Sleeves don’t affect the performance of the players, says Mr. LaRocca, adding that many of the league’s athletes practice in a T-shirt with sleeves.
Sleeves on the jersey will become more and more commonplace in the coming years. I just hope the sleeves won’t represent another location for the league to put a potential sponsorship.
You can check out the NBA’s holiday commercial promoting more sleeved jerseys and the NBA television line-up for Christmas Day below: